Wednesday, August 15, 2007

National Anthem - Commercially packaged!

That's the mantra in everyone's lips today. India turns 60 . And am sure throusands of words have been written, thousands of keys clicked today in praise and in planning for a better land, country, India. Am sure criticisms, suggestions, disappointments, optimism, everything would be spread way across the country's cyberspace today. I, am not going to add to that.

But i really did want to do mouthspeak about one thing that i noticed today across so many TV channels ( After all, isnt it our national pastime to watch reruns of movies in TV on any national holiday ? :) ) Anyways, where was I.. ahh yes i was watching TV and almost every punctuating commercial break had ran ad of a Indian cellular giant. And the ad had various eminent vocalists rendering a very famous composition melodied by a famous composer. The composition - Our Own National Anthem !

I was taught to give respect to my National Anthem. And the first time, it rang through the tv speakers, i was proud that the channels remembered our nation on this day and i stood, in respect, of my country. Fifteen minues later - the same ad again. fifteen min later - again - and again and again and again.

Has our National Anthem become nothing more than a commercial jingle ? Are we respecting it or demeaning it ? Why would i want to listen to my National Anthem as a forerunner to watching a acompany name ? How could the company do it ? How could so many Indian National stand in mute silence when this was approved. It hurts me, and it frustrates me that i cant do anything about it.

Think about it, what further disrespect could you show to your National Anthem - Has it been leased to a company ? Isnt it above all things commercial? HOW COULD YOU???? THis is what kept on rining in my ears. A billion people - eating, sleeping, half sleeping, feet over each other, pointing at the TV, half reading magazines - in all tasks possible, in all positions imaginable would have heard the national anthem promoting a company. Hwo could a national anthem be commericalized?

I dont demand apologies. I do not want uprising of people against this. I only want all of us to understand that is more than just a fad to be patriotic, to have respect and to love your country. It is more than pinning little paper flags on our shirts. After all, there are amongst us, some who would want to get the paper flag without the bill, to save tax.

I stand here, in staunch unacceptance of the advertisement and the company that it promoted. I stand here, head held high, eyes down in respect, on the side of my country.

My Country. I Care.